Wednesday, December 21, 2011

JOY OF GIVING WEEK


Joy of Giving Week (JGW) is India’s “giving festival”, held every year the week of October 2-8. It is a platform that brings together people from all walks of life and encourages them to celebrate by giving – time, money, skills or love; a concerted effort across NGOs, companies, celebrities, media, schools, colleges and the “public”. Started in 2009, this was the 3rd edition of JGW, which is already by far the largest philanthropic event in India.

JGW is a public festival, much like Diwali, Holi, Christmas, etc. Participation is free, open to all, and you can give anything from a piece of clothing to lacs of rupees, a few hours of your skills to a day or two of your time. Event owners are free to manage their events to achieve their objectives. All of the proceedings from the event go to causes that organizers choose with lots of media support.


Asha-Kiran Shelters Foundation also participated in the ‘Joy of Giving Week’ of 2011. Since we could organize our own events, we created the following two:

- The Power of One
- Recycle for Reuse


These were held across different companies with the aim of creating awareness and raising funds for our Organization.

The Power of One

This was our flagship fundraiser and many found it a unique concept. It may not be possible for many people to donate large amounts or even to sponsor a child, but this modality of donating allows people to contribute with just one rupee a day, or 365 rupees a year, so this One rupee, multiplied by thousands, can make a cause close to their hearts come true. Many people participated as they found the amount affordable and also promised to do it every year.


Recycle for Reuse

Over thirty eight percent of our total waste comes from paper and paperboard, so we thought of bringing back this great tradition of recycling newspapers while raising funds for our Organization and helping the environment. People were asked to donate their old newspaper, which was then sold by weight. Almost everybody who heard about the campaign participated and donated their newspaper.

Both these events were conducted at four different companies in Pune and approximately Rs. 1.48,144 were collected in total. The companies that participated and helped us raise funds were:

- Piaggio Vehicles Pvt. Ltd.
- Nihilent Technologies Pvt. Ltd.
- Cybage

WE THANK all the companies and people who contributed to bring a "ray of hope" to the ones who need it.